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| A Technique for Producing Ideas (McGraw-Hill Advertising Classic) | 
 enlarge | Author: James Young
Publisher: McGraw-Hill Professional
Category: Book
List Price: £4.99
Buy New: £0.83
You Save: £4.16 (83%)
New (40) from £0.83
Avg. Customer Rating:  4 reviews
Sales Rank: 11412
Media: Paperback
Edition: New edition
Number Of Items: 1
Pages: 64
Shipping Weight (lbs): 0
Dimensions (in): 6.9 x 5 x 0.2
ISBN: 0071410945
Dewey Decimal Number: 153.2
UPC: 639785381914
EAN: 9780071410946
ASIN: 0071410945
Publication Date: March 1, 2003
Availability: Usually dispatched within 1-2 business days
Condition: Brand New, Perfect Condition, Please allow 4-14 business days for delivery. 100% Money Back Guarantee, Over 1,000,000 customers served.
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| Customer Reviews:
 A Technique for Producing Ideas February 20, 2008
3 out of 3 found this review helpful
A short book like this deserves a short review. This book is less about technique and more about procedure. Young's most important point is that new ideas come about through making connections with other disparate ones. Apart from that the book reads more like an ad man's notebook and is very dated. Historically interesting but of limited use.
 Worth Reading November 26, 2007
1 out of 1 found this review helpful
Very few books I've read are so direct and simple. The author gives away his secrets in this book, he says that he is not scared to do so because - as with many things - very few people are actually dedicated and disciplined enough to follow through (I'm paraphrasing).
It gives you the principles and methods in a 1 hour read, whether you get ideas and the quality of your ideas all depend on you.
Great, great, great book.
Just FIVE simple steps..... October 3, 2007
......that's all it takes to learn how to come up with new & creative ideas, time after time. As Young says, the idea & the technique itself are so plain & logically simple that you may even miss it; despite the fact that the book is only some 48 pages long. It's easy to read & in your haste to learn "the secret" you may finish the book too quickly. Some thoughtful reading is required, so please don't dismiss the book because of its apparent brevity.
The fact that the book has survived successfully for over 40 years in print is testament to Young unique (but not new) teaching.
Although Young does not refer to it, I am reminded of many writers & books that go into great detail explaining the "science of the mind" & the wonderful way the brain [or mind] works & how it can be used to spawn new ideas & create solutions to problems. Sometimes referred to Mental Science, its philosophy & teachings go back thousands of years & weren't fully recognised until around the time of the 1900's.
If after reading this you wish to develop & research this technique further, I would highly recommend Emmet Fox's "Power Through Constructive Thinking".
A MUST READ October 28, 2001
17 out of 21 found this review helpful
Although it is not a very new book (about 50 years old), its significant, simplified, and disciplined way for innovative thinking is just as effective and valuable as the day it was first published. I am sure you will fall in love with the book so much that it will take an hour to read. Enjoy reading!
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