The graphics used make it easy to grasp and remember the theories.

The authors have not eeked from putting controversial theories right next to each other, making it an even more interesting read. You can quickly compare various theories and their practical value. The examples from actual companies applying the methods are very good to get an idea of how it works in real life.

I bought this book for my studies and still use it frequently in my work. It's the best book on strategy that I have come across, ever.


A book you can also use outside of study   October 18, 2000
 4 out of 7 found this review helpful

Reccomended by our Professor of Srategic Marketing Management, who has also written books on this subject. It seems very expensive, even for a Marketing Text, and this can be qualified by the fact that it is very comprehensive and uses many real life examples. It should provide the reader with a more general understanding of Strategic Marketing, which should also spill over into their lived experiences.