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| It's Not How Good You Are, It's How Good You Want To Be | 
 enlarge | Author: Paul Arden
Publisher: Phaidon Press Ltd
Category: Book
List Price: £4.95
Buy Used: £0.40
You Save: £4.55 (92%)
New (51) from £1.37
Avg. Customer Rating:  26 reviews
Sales Rank: 1075
Media: Paperback
Number Of Items: 1
Pages: 128
Shipping Weight (lbs): 0.4
Dimensions (in): 7 x 4.6 x 0.6
ISBN: 0714843377
Dewey Decimal Number: 158.1
EAN: 9780714843377
ASIN: 0714843377
Publication Date: May 31, 2003
Availability: Usually dispatched within 1-2 business days
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| Customer Reviews: Read 21 more reviews...
 Inspirational Reading September 27, 2008
This book was given to me when I started in the advertising industry and has inspired me to push myself creatively and to challenge everything. The book presents a high risk high gain strategy of managing your career by thinking out of the ordinary. I think as a direct result of reading this book I have used the presentation that my boss deemed 'too different' and questioned the norm on a daily basis, which has so far worked out well for me!!
Although this book is obviously been aimed at the creative industries, a couple of my friends read it when we were on holiday (a doctor and farmer) and they seemed to take away as much from it as I did. Takes about 20 minutes to read and leaves you feeling motivated and chomping on the bit to do better.
Ideal present for any career driven person.
 Buy a Moleskin Note Book Instead, cos' it's just as empty..... September 19, 2008
A pat on the back for being so Good.
More empty rhetoric.
This book taught me.
Here is some self help for you.
But somehow I really warm to Paul Ardens book, even though he's a jammy so and so.
worth uk standard postage
why are you reading this? Why don't you?
Carry in your Handbag all day! September 18, 2008
Fantastic, small and my bible. I carry it around with me and am forever annoying others with quotes from the book. I am a Financial Adviser, not in Advertising, but still think it's fantastic...just buying some more!
A Nice Way to Spend an Hour August 6, 2008
For the price of this book you cannot go wrong buying it . It is a quirky little thing and good fun to read - or rather 'flick through'. I bought it after reading Paul Arden's obituary in the Telegraph in which the book was mentioned. As you would expect from a Creative Director this book has been produced in a very creative way. Frankly, I think it is worth buying just for that. However, in it you will also find lots and lots of useful career and business tips. Well worth having on your bookshelf.
Thought provoking and useful for everyone July 26, 2008
Paul Arden's book is a like a breath of fresh air compared to many help or guidebooks out there. The way he combines the images and photographs to highlight the message of the text reflects why he's so well renowned. For someone who isn't involved with advertising or marketing I expected to take away only a limited amount from reading this book. I was pleasantly surprised.
The snapshot way in which the ideas are presented keeps you constantly engaged and thinking. Thought provoking ideas such as - "Don't look for the next opportunity, the one you have in hand is the opportunity" and how we might want to get off a certain job but it could just be the best work we ever do. The idea of "Don't put on a speech, give a show" really hit home. I do speeches and thought that's why people were there, Paul tells us differently.
There's a lot here that everyone who want's to think and act differently will benefit from. A book that you'll read in one sitting and then read over and again. So in case you didn't know, don't covet your ideas and present on a Tuesday.
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