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| The Bluffer's Guide to Marketing (Bluffers Guides) | 
 enlarge | Authors: Graham Harding, Paul Walton
Publisher: Oval Books
Category: Book
List Price: £3.99
Buy Used: £0.01
You Save: £3.98 (100%)
Avg. Customer Rating:  1 reviews
Sales Rank: 360094
Media: Paperback
Edition: New Ed
Pages: 64
Shipping Weight (lbs): 0.1
Dimensions (in): 6.8 x 4.3 x 0.3
ISBN: 1902825942
Dewey Decimal Number: 380
EAN: 9781902825946
ASIN: 1902825942
Publication Date: September 1, 1999
Availability: Usually dispatched within 1-2 business days
Condition: **UK SHIPPED**SWIFT RELIABLE SERVICE** With friendly customer care! "Buy with confidence, Buy Book EcoLOGICal" Used - Good
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| Customer Reviews:
The best marketing book ever............... October 11, 2000
43 out of 46 found this review helpful
I first bought this book about 10 years ago when I found myself starting on the marketing corporate ladder, it tells you everything you need to know about the industry, who does what, what advertising does and doesn't do, what the the job titles mean, and more importantly what the jargon actually means! I'm now a head of marketing and yet I still regularly read my copy (just to check !) and give copies to new starts in marketing (and old hands who should know better) Trust me - one read through will teach you more than any course by a 'marketing guru'
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