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 enlarge | Author: Naomi Klein
Publisher: Flamingo
Category: Book
List Price: £14.99
Buy Used: £1.47
You Save: £13.52 (90%)
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Avg. Customer Rating:  84 reviews
Sales Rank: 164604
Media: Paperback
Pages: 512
Shipping Weight (lbs): 0
ISBN: 0002559196
EAN: 9780002559195
ASIN: 0002559196
Publication Date: January 17, 2000
Availability: Usually dispatched within 1-2 business days
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| Customer Reviews:
The Chomsky of consumer culture September 21, 2006
1 out of 4 found this review helpful
In this book (published, I might add, by one of Rupert Murdoch's companies), Naomi Klein analyses how various corporations develop and build their brand in the globalised world.
This develops in to a wide-ranging discussion, encompassing slave labourers making the clothes you might be wearing right now, to invasive marketing in schools, to responses and challenges to the pervasive power of multinational corporations (Klein can also be seen on the superb dvd documentary, The Corporation).
In its essence, Naomi Klein does for consumer culture what Professor Noam Chomsky does for U.S. foreign policy.
 The only book you need to read this century August 31, 2006
2 out of 4 found this review helpful
This book is the best non-fiction book of the century and I think these words will remain true. Klein takes a little bit of socialism, with a large wallop of anarchism, dresses it all up delightfully in thorough research and hey presto - we've got the 21st century analysed for us. Socialists, because they're a bit insecure about the anarchists taking over tend to moan about it a bit, saying that she doesn't really tell us to start a revolution. But the fall of the Berlin Wall has made us sceptical of over zealous socialists.
It's shocking, because you read about Macdonalds taking over children's schooling and you can't believe this is taking place. But it is. Klein can see the way forward, I think, in self expression, in community action. It's not prescriptive, but this book will change the world as much as the Communist Manifesto. She could improve on economic analysis, but we can't expect everything. It's also wonderful to see a woman writing a seminal non-fiction work. Not since the Female Eunuch has such a book had such a huge impact over such a short space of time. You only have to look at things like '365 ways to change the world' and Leo Hickman's stuff on ethical living to see Klein's impact. Brilliant.
Read it and get angry June 27, 2006
4 out of 6 found this review helpful
This is a book that i have been meaning to read for years and have just gotten round to it now after reading The Rebel Sell and watching The Corporation a few months ago. It's well written and very much an eye opener, some things i knew about, a lot i didnt. Ive worked for a lot businesses and know exactly how unethical they are, most of them pretending that they are caring and ethical, but first hand knowledge shows them to care about the cash and that's it. Books like Klein's should be made compulsary reading in schools. People need to get angry about these companies but rarely do and if they do it usually lasts for no longer than the time it takes to buy another pair of sneakers. To all the business and advertising people out there who keep forcing their unwanted garbage down our throats, wake up and smell the Starbucks. You create nothing except a cycle of consumerism. This book doesnt have all the answers but if it makes a few people thinking twice about buying a Starbucks, all for the better. It's time for Klein's next book i think.
how some business promote brand over product December 27, 2005
5 out of 9 found this review helpful
As business student I found this an interesting read and would recommend it to other business and marketing students fed up with lecturers and text books forcing marketing down your throats. It explains how many businesses typically large MNEs promote the brand logo over the importance of a product. However in some aspects of the book it seems to go too far; brand names and logos are a fact of like and do offer some benefits. So do read this book, but also keep an open mind, because as a consumer it can be dificult to purchase quality products that are unbranded or manufactured by MNEs. My personal thorghts are to avoid the biggest brand names and focus on product quality and good design.
 Interesting but flawed June 27, 2005
39 out of 70 found this review helpful
I first read this book 2 yrs ago, and I loved it. Looking back at this. I realise now how much my views have changed, No Logo I see in the same way as Fahrenheit 9/11, I admire the cause, there are some elements I agree with, but there is no doubt that it is, in essense pseudo-intellectual tripe.
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Often, in my opinion, her views of overly distorted, seeing the world from the more comfortable western perspective. True, some of the stories told are unbelievably tragic...
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Read this book for the factual information on the situation in the world, don't read it for the opinions and "call to arms" by its author.
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