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| It's Not How Good You Are, It's How Good You Want To Be | 
 enlarge | Author: Paul Arden
Publisher: Phaidon Press Ltd
Category: Book
List Price: £4.95
Buy Used: £1.00
You Save: £3.95 (80%)
New (51) from £1.22
Avg. Customer Rating:  26 reviews
Sales Rank: 1308
Media: Paperback
Number Of Items: 1
Pages: 128
Shipping Weight (lbs): 0.4
Dimensions (in): 7 x 4.6 x 0.6
ISBN: 0714843377
Dewey Decimal Number: 158.1
EAN: 9780714843377
ASIN: 0714843377
Publication Date: May 31, 2003
Availability: Usually dispatched within 1-2 business days
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| Customer Reviews:
good advice July 25, 2007
1 out of 1 found this review helpful
Yes its a great little book that contains good advice, makes you think differently and motivates. But I wonder how many people read the book and then acted on it, any of it?! It would be better as a daily calender giving you 1 piece of advice each day which you might then actually act on.
Motivational? May 23, 2007
1 out of 2 found this review helpful
This book by Paul Arden has been dubbed by many to be a fantastic motivational book that is capable of turning people into super human geniuses. In reality this book takes only an hour or less to read through and unless you really attempt to apply any new ideas will be a waste of your time.
Much of the book to me was useless and some of it I already knew, however it is still a good book for getting you thinking in another way. Really the author is telling you to throw out everything you think you know and listen to his ideas of what made him successful, and some of the ideas are very good.
I have found a few of the ideas in this book very useful and have used the ideas such as 'Do not seek praise seek criticism' are simple but good. Many people are unable to open up and be wrong and make mistakes and learn from them, especially people in positions such as management who feel they have to be seen as always correct in front of their staff.
This book really is an individual thing, It may be of massive help to you or you may completely disagree with the ideas put forward. Either way you have to look at this book as one mans ideas and decide for yourself whether to apply them or take them onboard in your life. Worth a look at the price being asked for it.
 It's not how good it is, but how good you want it to be! April 6, 2007
4 out of 4 found this review helpful
This is a very witty, imaginative and thought-provoking read! It will push you to go that extra-mile and to aim high. And as a bonus, you get some savvy business and career advice! Highly recommended!
Amusing book of vignettes...drawn from the world of advertising, but applicable to life in general... January 21, 2007
4 out of 7 found this review helpful
Bought it on a whim from the Tate Modern bookstore. The cover looked good, the book was small, and happened to run across some practical, amusing and witty vignettes - drawn from the world of advertising, but applicable to life in general. For those who don't have the luxury of time to read much (i.e. working mummy/daddy/etc) - recommend it.
Very pleased I bought this December 25, 2006
6 out of 7 found this review helpful
I decided to get this book on a whim, after a recommendation from an Emerging Church theologian. I know that is probably an unusual approach to a marketing book but it intruiged me.
Having read it, it still interests me, even if it hasn't rocked my world to its foundations. I work for the Presbyterian Church some of the assumptions that Arden makes about the motivation for ambition need to be adapted and I will spend some time thinking about whether his ideas apply and if so how, to a setting that doesn't have profit or power as a driving force.
The book is short, pithy, witty, to the point and most importantly of all very thought provoking. I have always hated to hear people condemn marketing as an evil and Arden even has the time in these few short pages to put that myth to bed. It really is a book quite unlike anything I have ever read before. I guess it might bear some resembelance to the art of Jenny Holzer but that would be a conclusion I am unqualified to make. I know nothing about art. At least due to this book I know a little more about marketing.
More importantly, because of the way he has shared his wisdom, I know a lot more about the attitudes and approaches used by this legend of the advertising business to pursue success. I especially liked his passages on not waiting for the perfect opportunity and taking full responsibility for anything you touch.
I dare you to not be challenged, provoked and entertained by this cool little book!
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