No bull, this is a great little read. You will not be disappointed.


YOU CAN DO IT!   December 5, 2003
 8 out of 9 found this review helpful

Paul Arden is the man!! I tell you, this book is amazing! When reading it, i felt as though I was sat in front of him. I am in the design field which is competitive and quite difficult to get into and this book advises on how best to present yourself! A must-read for anyone regardless of age or professional interest! I reccommend this book as a present too.


Useful, but too much hype   December 2, 2003
 9 out of 11 found this review helpful

(...) The flyleaf compares this book to Sun Tzu's "Art of War" and Machiavelli's "The Prince" (...)

There are some useful comments, such as
'develop a complete disregard for where your abilities end'
'don't promise what you can't deliver'

The best thing was right at the end, "Life's Creative Circle" showing the stages of life from 0-100, eg
30-40 = 'hell bent on success',
40-45 = 'repeating success',
45-50 = 'trying to keep up with the 25-year-olds'

But I wouldn't rush out to buy it as Christmas stocking-filler.


Simply Impressive   October 30, 2003
 6 out of 8 found this review helpful

I think that perhaps the most striking thing about this book is its simplicity. Aside from being easy to read, the themes are transferable to anyone in business and not just young advertising executives. The layout, typeface, colour, paper and pictures selected all contribute to the ‘Paul Arden’ brand. Paul Arden imparts both common sense and insightful advice on how to succeed in the workplace. Sometimes the advice is so glaringly obvious you wonder why you haven’t followed it before!


Very inspirational   September 28, 2003
 21 out of 24 found this review helpful

The ultimate aim of this book is to inspire the reader to take his destiny in his own hands, rather than leaving it to others or to chance. For that to happen first of all the reader needs to have a clear idea of where he wants to be in the future. Then it's a question of getting there.

Paul Arden is, or has been, an advertising executive for decades. And although many of his examples are related to the advertising world the 'advice' is always general enough so that any reader from any background can make use of it. Also, it's no irony that you need a advertising executive's suggestions to advertise yourself.

Unlike many other books talking about success, this one is highly readable and interesting for many varied reasons.

For one, it makes the reader understand a totally unorthodox approach to life, work and many generally established ideas. Who says experience matters? If so, what conslation is that to a school leaver? And who says you should respect your cliente 100%?

Secondly, the presentation is very sparse, with only a page or two maximum to cover a subject. Also, there would really be only a handful of pages if the fonte were a little smaller, the sentences a little wider and the nearly empty pages were taken out. However, don't let that fool you, for this isn't a simple book, for the author crams as much possible information in the smallest number words.

Finally, this gives the reader a new kind of hope, one that simply makes sense and because it makes sense, it just has to work.