Arden condenses his years of advertising experience down to concise, witty page long statements that can either be read as a sequence, or just dipped into when you need inspiration (or a way to pass a few minutes on the loo). With titles such as "It's right to be Wrong" or "Getting Fired can be a Positive Career Move" you know you are seeing into the psyche of someone with an interesting perspective on life.

Although some of the writings are very much advertising focussed, most apply to life in general and are highly inspirational as well as readable. This book is a great present for yourself or someone else - and handily sized to fit nicely near your spare toilet rolls.