| | Principles of Marketing: European Edition |  | Authors: Philip Kotler, Gary Armstrong, John Saunders, Veronica Wong
Publisher: Financial Times/ Prentice Hall
Category: Book
List Price: £32.99
Buy Used: £6.10
You Save: £26.89 (82%)
New (1) from £35.00
Avg. Customer Rating:  7 reviews
Sales Rank: 226535
Media: Paperback
Edition: 2
Pages: 1056
Shipping Weight (lbs): 4.8
ISBN: 0132622548
EAN: 9780132622547
ASIN: 0132622548
Publication Date: August 17, 1998
Availability: Usually dispatched within 1-2 business days
Condition: a very good book on marketing.Very slightly turned up at the corners.Fast Delivery as always.
|
| Also Available In:
|
| Similar Items:
|
| Customer Reviews: Read 2 more reviews...
 Philip Kotler has done it again! October 18, 2006
3 out of 3 found this review helpful
Had the priviledge to read an excerpt online, ordered and received mine. Have three of Mr Kotler's books and all have been very useful and insightful. This one is by far the most enjoyable read as it contains hard facts and figures about the ever changing business environment we now find ourselves in.
Definately a must read.
Definitive guide April 5, 2006
4 out of 5 found this review helpful
This book is an excellent guide through marketing an all processes. It really is the definitive guide for students who are studying marketing subjects.
Marketing Hegemony August 19, 2005
20 out of 27 found this review helpful
Imagine: A marketing textbook that's as attractive, up-to-date, and readable as a magazine. A marketing textbook that's so comprehensive, rigorous, and clear you won't need another. Stop imagining. The book is Principles of Marketing, and the Fourth European Edition--with its full-color adverts, stylish layout, lucid text, and insightful examples taken from today's European and global markets--is perhaps the best incarnation yet. Kotler and Armstrong, American eminences, have teamed up with crack British marketing professors Wong and Saunders to produce a fresh, internationally-aware marketing textbook that is not only intellectually stimulating but aesthetically pleasing. At nearly 1,000 color pages and informed by such expert, cutting-edge sources as The Economist, Financial Times, and Harvard Business Review, Principles of Marketing: Fourth European Edition is a thorough, understandable, and delightful treatise on marketing.
Jam packed with consumer examples! February 22, 2000
For anyone studying for CIM qualifications you'll find this incredibly helpful. It is full of consumer examples - sure to impress the examiners!
 Terrible ... February 8, 2000
0 out of 1 found this review helpful
Book failed to cover the basc, intermediate and advanced areas of marketing and used to much jargon and too few example
|
|
|
Learn how to have your own
Amazon Shop
Travel Maps and Guides
zeugma
| | Holiday Travel |
alpharooms.com for cheap holiday deals in spain and worldwide
Disneyland Paris for a great family holiday or short break.
Holday Cottages throughout Scotland, England, Wales, Ireland and France with Cottages4you
Hilton - need we say more, you will find Hilton Hotels in most areas throughout Britain, in cities and in the countryside.
Don't forget Travel Insurance
Airport Parking
|
|
|
|
