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| Marketing Strategy and Competitive Positioning | 
 enlarge | Authors: Graham Hooley, John Saunders, Nigel F. Piercy
Publisher: Financial Times/ Prentice Hall
Category: Book
Buy New: £46.99
New (7) from £46.99
Avg. Customer Rating:  3 reviews
Sales Rank: 256618
Media: Paperback
Edition: 3
Pages: 648
Shipping Weight (lbs): 2.3
Dimensions (in): 9.3 x 6.9 x 1.3
ISBN: 0273655167
Dewey Decimal Number: 658.802
EAN: 9780273655169
ASIN: 0273655167
Publication Date: October 29, 2003
Availability: Usually dispatched within 24 hours
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| Customer Reviews:
 Outstanding...Book! May 12, 2007
2 out of 2 found this review helpful
This book is solid. It covers all the key aspects of S-T-P in some detail. I have about 100+ books on marketing and business management and this is one of my best!
Very easy to read and is well written.
Cracker!
 Excellent all round overview of marketing March 26, 2002
3 out of 3 found this review helpful
Found the book particularly useful, gives a good, clear overview of marketing strategies. Does not detail lots of theory, so easy to read. Provides lots of references should you want to look further into academic papers.
Excellent Reference Material & Study Aid September 5, 2000
6 out of 6 found this review helpful
Not a bad purchase whatever your situation, this book has done the rounds in our office lately and has generally had a good reception. Two of the main sections deal with the usual subjects i.e. approches to marketing, schools of thought and various types of analysis, whilst the last couple have some excellant sections on segmentation, targeting, positioning and relevant strategies.Also, covers creating competitive advantage through differientiation, innovation and customer relations. Generally a very sound book to have around.
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