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| Principles of Marketing: European Edition (Pie) | 
 enlarge | Authors: Philip Kotler, Veronica Wong, John Saunders, Gary Armstrong
Publisher: Financial Times/ Prentice Hall
Category: Book
List Price: £46.99
Buy Used: £35.99
You Save: £11.00 (23%)
New (2) from £37.50
Avg. Customer Rating:  7 reviews
Sales Rank: 88460
Media: Paperback
Edition: 4
Pages: 992
Shipping Weight (lbs): 4.5
Dimensions (in): 10.7 x 8.3 x 1.5
ISBN: 0273684566
EAN: 9780273684565
ASIN: 0273684566
Publication Date: November 30, 2004
Availability: Usually dispatched within 1-2 business days
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| Customer Reviews: Read 2 more reviews...
 Philip Kotler has done it again! October 18, 2006
3 out of 3 found this review helpful
Had the priviledge to read an excerpt online, ordered and received mine. Have three of Mr Kotler's books and all have been very useful and insightful. This one is by far the most enjoyable read as it contains hard facts and figures about the ever changing business environment we now find ourselves in.
Definately a must read.
Definitive guide April 5, 2006
4 out of 5 found this review helpful
This book is an excellent guide through marketing an all processes. It really is the definitive guide for students who are studying marketing subjects.
Marketing Hegemony August 19, 2005
20 out of 27 found this review helpful
Imagine: A marketing textbook that's as attractive, up-to-date, and readable as a magazine. A marketing textbook that's so comprehensive, rigorous, and clear you won't need another. Stop imagining. The book is Principles of Marketing, and the Fourth European Edition--with its full-color adverts, stylish layout, lucid text, and insightful examples taken from today's European and global markets--is perhaps the best incarnation yet. Kotler and Armstrong, American eminences, have teamed up with crack British marketing professors Wong and Saunders to produce a fresh, internationally-aware marketing textbook that is not only intellectually stimulating but aesthetically pleasing. At nearly 1,000 color pages and informed by such expert, cutting-edge sources as The Economist, Financial Times, and Harvard Business Review, Principles of Marketing: Fourth European Edition is a thorough, understandable, and delightful treatise on marketing.
Jam packed with consumer examples! February 22, 2000
For anyone studying for CIM qualifications you'll find this incredibly helpful. It is full of consumer examples - sure to impress the examiners!
 Terrible ... February 8, 2000
0 out of 1 found this review helpful
Book failed to cover the basc, intermediate and advanced areas of marketing and used to much jargon and too few example
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