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| The Highly Effective Marketing Plan: A Proven, Practical, Planning Process for Companies of All Sizes | 
 enlarge | Author: Peter Knight
Publisher: Prentice Hall
Category: Book
List Price: £12.99
Buy New: £8.44
You Save: £4.55 (35%)
New (15) from £6.14
Avg. Customer Rating:  11 reviews
Sales Rank: 76624
Media: Paperback
Pages: 168
Shipping Weight (lbs): 0.7
Dimensions (in): 9 x 6.1 x 0.6
ISBN: 0273687867
Dewey Decimal Number: 658.802
EAN: 9780273687863
ASIN: 0273687867
Publication Date: April 28, 2004
Availability: Usually dispatched within 24 hours
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| Customer Reviews: Read 6 more reviews...
 Marketing made simpler July 11, 2008
I found this book a very easy read. I studied marketing over a decade ago and now face the prospect of launching a new product into a new market in a new country. It has given me a clear roadmap on what I want to do. The book, will have practical examples through out it and at the end I thought "why didnt I think of this?" There's no marketing speak, no BS bingo, just simple clear language.
Marketing made easy July 25, 2007
0 out of 1 found this review helpful
This book really focuses on what's important when trying to market an existing product because it provides a simple model that anyone can read and understand. If you are a marketer already then this is a good reminder of how to do it properly; but if you are not, then you can ask some probing questions when your marketing collegues talk about a go-to-market strategy.
 Something's Fishy June 26, 2007
2 out of 8 found this review helpful
Ever wondered why all the initial, highly-positive reviews of this tome occurred within a fortnight of each other ... and why they were virtually all anonymous?
Hmmm, perhaps Peter Knight's Mommy and Daddy thought his career required a boost!?
Cynical? Moi?
Simplicity itself! June 11, 2005
7 out of 10 found this review helpful
I read this book from cover to cover over a single weekend. It is clear, insightful, inspiring and a pleasure to read. You will go into work brimming with ideas. Buy it!!!
It really is easy. June 16, 2004
8 out of 12 found this review helpful
HEMP was recommended to me by a colleague. I've read a few marketing made simple books before that just made me more confused. This book is different. Making a Highly Effective Marketing Plan for your business really is easy. It just needed someone to get rid of the smoke and mirrors.
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