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Marketing Strategy and Competitive Positioning
Marketing Strategy and Competitive Positioning

 enlarge 		Authors: Graham Hooley, John Saunders, Nigel F. Piercy, Brigitte Nicoulaud
Publisher: Financial Times/ Prentice Hall
Category: Book

List Price: £46.99
Buy New: £44.59
You Save: £2.40 (5%)



New (26) from £41.75

Sales Rank: 18999

Media: Paperback
Edition: 4
Number Of Items: 1
Pages: 632
Shipping Weight (lbs): 2.2
Dimensions (in): 9.7 x 7.2 x 1.3

ISBN: 0273706977
Dewey Decimal Number: 658.802
EAN: 9780273706977
ASIN: 0273706977

Publication Date: December 17, 2007
Availability: Usually dispatched within 24 hours
Similar Items:

  • Global Marketing: A Decision-Oriented Approach
  • Human Resource Management
  • Exploring Corporate Strategy: Text and Cases
  • Corporate Strategy
  • Integrated Marketing Communications


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