My first impression upon seeing his Seven Domain Model was that it's just another 'name-a-number steps to success' book consisting of made-up-to-sound-good rubbish. ABSOLUTELY NOT SO. The substantial nature of John Mullins's ideas is obvious in reading and seems so sensible in retrospect. Looking at his background and at the research that's behind his approach only goes to reafirm this impression.

It may be a long while before I next get a business idea that I actually attempt to put into action. In the meantime, at least I can derive some satisfaction in letting my newfound knowledge stop me before I throw money I haven't got at yet more businesses that are doomed to fail from the start!

I may one day make an entrepreneur but even if not, I'm living with a renewed respect for those who do succeed.


Interesting but...   July 25, 2005
 4 out of 4 found this review helpful

Well-structured with concrete examples in tech, dot.com, consumer goods, etc.
Could be shorter
Caters more to entrepreneurs with large aspirations that are seeking venture capital funding
Does not cater to luxury businesses or to niche-businesses


Superb. Stop reading the reviews--just buy it now!   June 20, 2005
 4 out of 6 found this review helpful

This book is immensely helpful, I can't recommend it too highly.
There probably isn't a single business person on the planet who wouldn't benefit from knowing the 7 Domain model---this alone is worth the price of admission, as it were.