| | McDonald's: Behind the Arches |  | Author: John F. Love
Publisher: Bantam Press
Category: Book
List Price: £12.95
Buy Used: £5.94
You Save: £7.01 (54%)
Avg. Customer Rating:  6 reviews
Sales Rank: 395511
Media: Hardcover
Pages: 470
Shipping Weight (lbs): 1.7
ISBN: 0593011341
EAN: 9780593011348
ASIN: 0593011341
Publication Date: February 19, 1987
Availability: Usually dispatched within 1-2 business days
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| Customer Reviews: Read 1 more reviews...
 Great story of entrepreneurship August 9, 2006
3 out of 3 found this review helpful
I was expecting to read about globalisation, food miles, junk food and how McDonald's have promoted factory farming. What I got was the story of McDonald's growth from one restaurant to a world-wide chain and when I saw what a big volume it is I wasn't sure if it would sustain my interest. Actually it was fascinating because John Love conveys the passion of its founders for their business and for constantly seeking ways of better satisfying their customers and making the business more efficient. This is a great capitalist story, like Sam Walton's account of how he built Walmart. The author, at the start, proclaims his independence, but he doesn't hide his admiration. The book has lots of stories of the enterprising people who built McDonald's and what drove them, and about how the delicate balance between McDonald's and its franchisees was maintained to mutual benefit. Although it doesn't cover recent developments I'd recommend this book as a lively account of the creation of an amazingly successful business.
 From humble beginnings to a worldwide phenomenon December 31, 2005
2 out of 2 found this review helpful
With the likes of Super-Size Me, Fast Food Nation, and the McLibel Two taking the headlines in recent years this book makes a refreshing change. Quite simply, this is an unbiased business book documenting how the company became the global phenomenon it is today. Parts of it reminded me of my childhood when the first McDonalds restaurant opened in my home town.
tasty hamburger February 20, 2004
2 out of 4 found this review helpful
the writer has really outlined the largest fast food organisation very nicely. the incidents about kroc, mcdonalds brothers, sonneborn and turner are worth reading. book gives a good learning about the essential ingrediants of franchisee business. the vision that kroc had and the perseverance shown by him is praisable. we can say the book develops a good taste in mouth and the mouth automatically starts watering. it's TASTY!!!!
Truly Amazing August 11, 2001
10 out of 14 found this review helpful
An absolutely fascinating book. I kept fellow Co-Workers gripped with my tales and useless trivia for weeks. This book could have been awful but a good writer and a great success story pull it through.
I recommend this book to friends in business. June 28, 2000
3 out of 4 found this review helpful
An amazing story, a brilliant lesson on franchising and the secrets behind the success of McDonalds. Love them or loathe them, read this and you will understand them.
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