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| The Multichannel Challenge: Integrating Customer Experiences for Profit | 
 enlarge | Authors: Hugh Wilson, Rod Street, Lindsay Bruce
Publisher: Butterworth-Heinemann
Category: Book
List Price: £29.99
Buy New: £23.56
You Save: £6.43 (21%)
New (32) from £23.56
Avg. Customer Rating:  1 reviews
Sales Rank: 413140
Media: Paperback
Edition: 1
Number Of Items: 1
Pages: 240
Shipping Weight (lbs): 1.6
Dimensions (in): 9.6 x 7.4 x 0.8
ISBN: 0750687118
Dewey Decimal Number: 380
EAN: 9780750687119
ASIN: 0750687118
Publication Date: February 29, 2008
Availability: Usually dispatched within 1-2 business days
Condition: Brand New. Shipped from UK Mainland. Delivery is usually 2 - 3 working days from order by Royal Mail, International Delivery is by Airmail.
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| Customer Reviews:
The Multichannel Challenge August 14, 2008
The Multichannel Challenge.
A contemporary and practical guide to building the case for, developing, implementing and evaluating multichannel strategy! Very sensible to use a customer-led approach (starting from customers to design the channels and ending with how to encourage customers to use channels more effectively)!
The book is not only useful for marketing practitioners. It is also easy (and enjoyable) to read for marketing students too (I personally like the layout and presentation of the book). I have recommended this as a reference book for a new Marketing Channels module at Sheffield Hallam University.
The Multichannel Challenge: Integrating Customer Experiences for Profit
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